NYC’s Plant Doctor

Richard Pham’s charisma, endless horticultural knowledge, and knack for biophilic design bring both plant doctoring and installations to life across NYC.

Influencer-style reels, in-depth explainer videos, and event recaps are all part of
Richard’s content system.

Content Strategy & Series Development – Developed recurring educational video concepts and content pillars that positioned the brand as an authority in the houseplant space.

Full-Service Content Production – Planned, filmed, edited, color graded, mixed audio, and optimized short-form content for Instagram and TikTok.

Brand Partnerships & Sponsored Content – Produced sponsored campaigns and coordinated branded content with partners while maintaining an authentic voice.

Richard’s content system is his engine for entertaining his audience, attracting sponsors, and growing his brand.

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The Dojo NYC